ROO is a brand of ready-to-wear women’s clothing designed and made in the UK. ROO empowers women by challenging the original meaning of feminine dress and reinventing how we view power and femininity in fashion.

Fashioned from soft structured cotton velvet in a tribal print, Tilly is a maxi dress with an edgy modern twist. It takes more unexpected turns with its high funnel neck with a keyhole closure and a gorgeous prairie-style skirt cascading to the ankles for an airy, bohemian silhouette. Styling her with platform boots is a sure way to go but try black heels to tip things in a more elegant direction.

This dress fits oversized; for a more fitted silhouette take the size below your usual size. Olivia is wearing size 8 - her measurement is Bust 81 cm Waist 60cm Hip 92cm Height 176cm. Olivia usually wears UK 8.

Florence is a 60s dream of a dress in a beautifully contrasting cotton poplin shirting and cotton paisley cord velvet. This gorgeously retro pinafore style has a funnel neck and large oversized bow closure at the back. It’s a unique piece that will undoubtedly turn heads, especially paired with some chunky platform knee-high boots for an extra punch.

Barbie is wearing size 8 - her measurement is Bust 76 cm Waist 60.5cm Hip 88cm Height 173cm. Barbie usually wears UK 6.

Crafted from cotton poplin shirting and pinstriped wool suiting, Twiggy channels the look of classic tailoring but reinvents it in the form of a 60s-style A-line dress. This evolved pinafore style features a funnel neck and ties at the back with a proudly showy oversized bow. The sleeves boast extra volume and finish in a dapper buttoned cuff.

This dress fits true to size; Choose your usual sizing. Olivia is wearing size 8 - her measurement is Bust 81 cm Waist 60cm Hip 92cm Height 176cm. Olivia usually wears UK 8.

Isabella is crafted from a light-weight viscose silk blend fabric. It’s cut for a loose fit and designed to fall above the knee. The extra volume on the sleeves, shirred detailing, and front bow closure scream quintessential Victoriana.

This dress fits oversized; Choose your usual sizing. For a more fitted silhouette take the size below your usual size. Barbie is wearing size 8 - her measurement is Bust 76 cm Waist 60.5cm Hip 88cm Height 173cm. Barbie usually wears UK 6.

Courtney is the perfect cool-girl dress with a shift-style silhouette that falls above the knee. The fabric is an opulent mid-weight cotton velvet in a checked print. An oversized scalloped collar is balanced by short puff sleeves with elasticated cuffs. The dress is fastened by two contrasting-coloured bows in a row on the front. Toughen her up with chunky leather boots or go for a pair of strappy Mary Janes for a softer aesthetic.

This dress fits true to size; Choose your usual sizing. Barbie is wearing size 8 - her measurement is Bust 76 cm Waist 60.5cm Hip 88cm Height 173cm. Barbie usually wears UK 6.

Sumptuously crafted from mid-weight cotton velvet, Antoinette is a baby-doll-style dress that melds grunge and prim exquisitely. Elasticated under the bust with two bows, it falls loosely over the hips for an A-line fit that finishes above the knee. Large shoulder ruffles are crowned by puffed sleeves ending in elasticated cuffs with a ruffled trim. The neckline is adorned by more ruffles completed by a bow at the front and a keyhole button closure at the back.

This dress fits true to size; Choose your usual sizing. Olivia is wearing size 8 - her measurement is Bust 81 cm Waist 60cm Hip 92cm Height 176cm. Olivia usually wears UK 8.